Great discussion on the Gun Crazies at TPM this week:
While I agree that there’s a distinct rural/urban split in attitudes toward guns, it seems to me that there’s been a big change in the rural attitudes over the last 30 years or so. The Bushmaster “man card” ads typify it for me . . . I don’t have an explanation for why that has changed and so many gun advocates seem to have their manhood tied up in their guns, but I could make a couple of guesses. Marketing is one. The GOP playing heavily to the gun mythology of the US is another. But those things don’t seem to be enough to cause what I’ve seen. It’s puzzling and disturbing.
This touches exactly on what I blogged about yesterday, but first: yes, dude is right that rural attitudes have changed---more accurately, hardened---over the past generation. Back in the mid '80s I worked for a publishing company that produced specialty publications whose readerships trended heavily rural and white. These folks were conservative then as now, and while they were leery of big government, guns were considered primarily as a recreational means to an end (i.e., hunting), and the "Hitler's coming for my guns" mentality was largely absent from them. I noticed this start to change in the first half of the 1990s, and I think it was a confluence of several events that sparked the attitudinal shift, in order: (1) The L.A. riots, which the NRA leveraged into a massive marketing and advertising campaign aimed at convincing Americans to arm themselves as protection against "those people," most of whom, naturally, were urban and colored; (2) the election of a charismatic young Democrat to the Presidency who had dodged the draft and smoked weed while his peers were getting shot up in Asian rice paddies and who proudly bore the moniker of our "first black President"; (3) the rise of Limbaugh as a political-media celebrity (perhaps his was but one voice, but his influence in shaping white opinion can't be overstated); (4) the twin disasters of Waco and Ruby Ridge; and (5) the first major gun control legislation to be enacted by Congress since the 1960s. At this point, the NRA's cynical marketing campaign, in many people's minds, now had the ring of prophecy: Big Government---the government of draft dodgers, pot smokers and urban dwellers/"those people"---was literally gunning for rural Americans, as at Waco and Ruby Ridge, and intended to disarm them before they could defend their way of life.
But of course, that "way of life" had been slipping away from white rural America for a couple of decades, and it has continued slipping away since then, as Wal-Marts and 7/11s displaced local businesses; small industries were put out of business by cheaper foreign competition and/or relocated elsewhere to be closer to their customers (i.e., the suburbs); industrial agricultural practices squeezed out family farms; their best and brightest young people left for better-paying jobs in the city; and income was continually redistributed upward, from rural farmers and merchants to city bankers and speculators. All of these cultural/demographic shifts help to explain, among other things, why rural states---and particularly the South---fare so poorly versus urban-heavy Blue states in so many socioeconomic indicators: per capita income, life expectancy, obesity, infant mortality, etc. What I'm trying to get at here is that the kind of economic dislocation that shattered the Republic four years ago has been happening in the hinterlands, in drips and drabs, for decades, and in that kind of economic climate, it should be no surprise that a white-populist politics of resentment has taken root and flowered. It happened in the last decade of the 19th century, and it happened again in the last decade of the 20th.
In other words; Yeah, there's a cultural/racial component to rural America's meaner outlook, but forty years of economic malaise has played a part in it, too.
How to solve? No easy answers at this point, probably, but I still believe something like a Second New Deal would have helped, and still would. Everyone likes to beat up Big Government, but when that very same government electrifies your home, replaces your backyard septic tank with a modern sewer system, and pays you a livable wage to do the work, it makes government-bashing a bit harder to push. It also helps to bridge the class divide between working-class rural dwellers and affluent urbanites, as the latter group bears the higher tax burden for funding these kinds of public-works projects; and this, in turn, just might reduce tensions between the rurals and the urbans. I realize there have always been cultural and class divisions between North and South and between city and country, and that a sizable plurality of the population has been driven literally insane by a number of factors over the last twenty years. Most of these people can probably never be reasoned with, but a few might be if they saw a brighter economic future in store for them, for their kids and grandkids and communities. The private sector hasn't been able to offer it; maybe it's time someone suggested the government step in and give it a shot.
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Baron V